A special message to our neighbors (you!)

Hi, neighbor! We don’t think a couple of simple words like that should need much explanation, but in today’s world of print-media companies trying to salvage a declining readership, it seems like we’re hearing more and more promises to give you news that is local and thus relevant to your day-to-day experience.

- Advertisement -

It doesn’t take long, though, for most of us to realize that their word “local” includes happenings in places like Mesa, Gilbert, Ahwatukee, Apache Junction — in other words, almost any place where you don’t have to book a flight to get there.

You know us because we actually are your neighbors. You see us dropping off our kids at Aprende Middle School, picking them up at Corona, walking our dogs in the neighborhood around Waggoner Elementary and Kyrene Middle School, shopping at Safeway or Fry’s, having lunch at Great Harvest Bakery, Babbo’s or La Casa de Juana.

That’s because we’re your neighbors, and you’re ours. And because we see the same people, visit the same places, enjoy the same friends. Our contributors have attended the same schools, been members of the same churches, done business with the same small and large businesses.

It’s why, during these past 25-plus years, we’ve tried hard to remain part of your everyday experience—a pleasure we look forward to, count on and take seriously.

As we mentioned above, almost everywhere you look these days, someone is promising to provide you with news about your local community. It’s what, in publishers’ parlance, has come to be known as “hyper-local.”

The only difference is: We really do it.

From our earliest days, we promised to provide you with news, photos and feature stories exclusively about what was happening in your neighborhood. We’ve never changed our direction and never will. And, of course, to do it in a skilled, intelligent way that stimulates your conversation and causes you and your family to look forward to each issue.

While some in the media look at “local” news as a way to make you think they care about you and your interests, what they seem to care about mostly is the appearance of expanding their reach. That, they have learned, boosts advertising revenues.

It’s no secret that we also rely on advertising dollars to keep our doors open. But it has never been our No. 1 reason for publishing Wrangler News.

If you like what you receive from us in your driveway every two weeks throughout the year, we indeed appreciate any kind words you’re willing to share about us with the businesses you count on—to encourage them, when you feel that you can, to consider us as part of their marketing budget.

And, of course, we continue to look forward to the friendships we’ve made, to the businesses we rely on and trust, and to the loyal following of people like you—our neighbors.

 

 

 

Comments

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Advertisment

Latest e-Edition

Advertisment
Advertisment

Follow Us

2,648FansLike
953FollowersFollow

Weekly Email Newsletter

Latest

Join Our Family...

Wrangler Newsletter

One email

Once a week

Unsubscribe anytime

Welcome to The Wrangler Community!